The Freeman brand was getting long in the tooth — it had not fundamentally changed since the early aughts, and I built out a set of C-suite and executive workshops to build out a brief for the new work, which I then turned into a total overhaul of the brand, with a new, brighter, fresher, and more digitally-focused brand expression.

Use the image carousels directly below to view the brand work, or scroll to the bottom for a brand debut video.