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WRITING A 

KICK-ASS

BRIEF


As part of an effort to improve the creative work at Freeman, we focused on the truth that Garbage In = Garbage Out, and I went on a ‘tour’ of our sales org groups to help deliver the message that better briefs lead to better work! For creatives, none of this is earth-shattering, but it lead to a significant (>50%) increase in fully ‘completed’ briefs for incoming work.


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